How successful product planning separates Nike from UnderArmour
What once started as a trend word for the future has been embodied full force by Nike this year. Just in time for their sponsorship of the 2020...
What once started as a trend word for the future has been embodied full force by Nike this year. Just in time for their sponsorship of the 2020...
Last month, Victoria’s Secret joined the list of retailers criticized for their harmful actions surrounding inventory disposals. A bystander found...
Whether the result of the coronavirus pandemic or alternate circumstances, retailers may at some point find themselves with an undesirable amount of...
As the old saying goes, everyone makes mistakes. From misinterpreting trends to software issues, it’s no surprise some retailers are paying closer...
Since launching in 1994 as an online bookseller, Amazon has notoriously evolved into the world’s highest-valued company by offering cloud services,...
The 2010’s was a time of pivotal growth and exploration for brands. The use of technology in products and insights was a driving force behind some...
With the global economy facing extreme levels of disruption, many retailers are under pressure to pivot quickly in order to adapt. But the reality...
You may be wondering what exactly a planner does with their time, besides the obvious planning. Put simply, your main responsibility as a planner is...
While the two go together like peanut butter and jelly, there are key differences between the role of a Buyer and that of a Planner. For instance:
This year’s Amazon Prime Day was record breaking generating $1 bn in sales. Not only did Amazon beat it’s own Black Friday and Cyber Monday sales,...
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