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CASE STUDIES

Fuse was Snowe's First Planning Hire

Snowe Case Study - Store 2 (1)
At-a-Glance
Industry: Home Goods
# of employees: 30
Established: 2015
Website: snowehome.com

 

The Story

Snowe is a DTC home essentials brand born from the idea that luxury, quality products should be available at an attainable price point. Often referred to as the Everlane of home essentials, Snowe’s timeless aesthetic will help you build the foundation for your life: eat, drink, sleep, and bathe.

Founded in 2015 by Wharton grads Rachel Cohen and Andrés Modak, Snowe has expanded from ecommerce to multiple retail locations and third-party retail partnerships. 

Prior to Fuse, I was managing our entire planning process using Excel, so I oftentimes joke that Fuse was my first hire.

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ericapeppers

Erica Peppers
Production and Operations

Snowe Home logo-1
Leveraging Fuse

Using Fuse’s forecasting module, Snowe segmented their business by different sales channels, and assigned channel-specific goals and targets. They had quick visibility into how each retail location was tracking to those goals, with easy-to-share graphs and real time updates.

By navigating to Fuse’s smart order recommendation module, Snowe was able to surface urgent restocks and ensure they were optimizing each channel’s reorders and OH inventory levels. With Fuse, Snowe reduced the strains of manual work in spreadsheets to give the operations team time to focus on all of the other factors that go into managing these additional sales channels.

Using Fuse also gave the entire organization insights into sales planning, how each retail location was performing, and even sales trends and overspend/underspend.

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Challenge

  • As Snowe’s online business grew, they wanted to offer new ways for customers to shop. They opened multiple retail locations, each designed like a real home, so you could see and feel their products.
  • With a lean operations team, Snowe needed to quickly cut the time spent in Excel piecing together data in order to properly forecast for these new retail locations.
  • Retail expansion meant that they could not base forecasts on years of historical data, their growth trajectory was extremely high, and their expansion plan was wide.
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Solution

  • Forecasting for Complex Supply Chains, including planning for new retail locations. 
  • For Snowe, they were essentially forecasting into the unknown, and having the right amount of inventory on hand at each retail location was crucial to their success.

"From a supply chain point of view, being able to support each one of our retail locations is a really strong competitive advantage."

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Results

  • With Fuse, Snowe was able to segment the business by sales channel - used Fuse’s forecasting module to assign different goals and targets to each retail location.
  • Accurately order to meet the demand across all sales channels - used Fuse’s ordering module to build a buying plan for each retail location, ensuring they were ordering the right amount of inventory at the right time.
  • Provide a central data source that team members across the organization could use as their source of truth.
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