Given the color and size variety of products offered, it was difficult to keep track of historical performance and leverage that data to accurately forecast demand. Like many brands, Margaux wanted to make sure that each and every customer could get the exact product in the exact size they wanted. With the additional variables of long lead times and uncertainty around new product launches, a ripple effect formed and their dedication to the customer experience ultimately resulted in overstocking their product assortment. This resulted in tens of thousands of dollars tied up in capital.
“We lacked visibility to critical data. We needed a solution that could accurately forecast our buys while considering a healthy amount of inventory to hold.”