True Botanicals was founded by Hillary Peterson in 2014. After being diagnosed with thyroid cancer at the age of 32, Hillary came to understand the troubling connection between one's self-care products and their health impacts. Disheartened by the lack of ingredient regulation in the beauty industry, Hillary pivoted careers, helping build a local Bay Area skincare brand that prioritized thoughtfully researching the health and environment sustainability of their products.
During her time there, Hillary developed lasting relationships with leading scientists and green chemists, who helped shape her education in the power of plants and at the same time heightened her concerns about the use of toxins in our everyday products.
"I was manually tracking sales on a weekly basis and using an Excel forecast template to generate a new forecast each month...but strategic planning is what would really elevate the business and help us grow."
Partnering with Fuse
With a storefront integration, True Botanicals was able to actualize sales daily in Fuse. This allowed the operations team to generate a forecast, at any time, with up-to-date sales trends and seasonality. By eliminating the need for constant manual updates in Excel, True Botanicals was able to focus on making more strategic forecast adjustments using Fuse’s events forecasting module.
In addition to finished goods, True Botanicals was also able to manage components in Fuse. Using the BOM feature, they created a bill of materials for each of their finished goods and assigned lead times and weeks of supply targets at the component level. Fuse’s smart order recommendations then told True Botanicals what to buy, when to buy, and how much to buy, in order to have all components arrive at the right time to meet demand for each of their finished goods.
"With Fuse, I feel confident in not running out of inventory so I no longer over order. This allows our cash flow to be allocated towards other important aspects of the business."
Fuse is proud to be an inventory planning solution trusted by fast-growth brands like True Botanicals. For radiant skin (without all the toxins) visit: https://truebotanicals.com/.