Industry: Home Goods
Employees: 30
Established: 2015
Website: snowehome.com
Snowe is a DTC home essentials brand born from the idea that luxury, quality products should be available at an attainable price point. Often referred to as the Everlane of home essentials, Snowe’s timeless aesthetic will help you build the foundation for your life: eat, drink, sleep, and bathe.
Founded in 2015 by Wharton grads Rachel Cohen and Andrés Modak, Snowe has expanded from ecommerce to multiple retail locations and third-party retail partnerships.
Using Fuse’s forecasting module, Snowe segmented their business by different sales channels, and assigned channel-specific goals and targets. They had quick visibility into how each retail location was tracking to those goals, with easy-to-share graphs and real time updates.
By navigating to Fuse’s smart order recommendation module, Snowe was able to surface urgent restocks and ensure they were optimizing each channel’s reorders and OH inventory levels. With Fuse, Snowe reduced the strains of manual work in spreadsheets to give the operations team time to focus on all of the other factors that go into managing these additional sales channels.
Using Fuse also gave the entire organization insights into sales planning, how each retail location was performing, and even sales trends and overspend/underspend.
Prior to Fuse, I was managing our entire planning process using Excel, so I oftentimes joke that Fuse was my first hire.
Erica Peppers,
Production and Operations
As Snowe’s online business grew, they wanted to offer new ways for customers to shop. Multiple retail locations were launched, each designed like a real home, so you could see and feel their products.
With a lean operations team, Snowe needed to quickly cut the time spent in Excel piecing together data in order to properly forecast for these new retail locations.
Retail expansion meant that they could not base forecasts on years of historical data, their growth trajectory was extremely high, and their expansion plan was wide.
Snowe was essentially forecasting into the unknown, and having the right amount of inventory on hand at each retail location was crucial to their success.
Fuse provided forecasting for their complex supply chain, including planning for new retail locations.
From a supply chain point of view, being able to support each one of our retail locations is a really strong competitive advantage.
Snowe implemented Fuse’s forecasting module to assign different goals and targets to each retail location, allowing them to segment the business by sales channel.
Fuse's ordering module was used to build a buying plan for each retail location, ensuring they were ordering the right amount of inventory at the right time. Snowe could then place orders more accurately to meet the demand across all sales channels.
Snowe also gained a central data source that team members across the organization could use as their source of truth.