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Case Study: LOLA

Forecasting for custom subscription orders

At A Glance

Industry: CPG

Employees: 45

Established: 2015

Website: mylola.com

LOLA is a reproductive care brand offering high quality, 100% organic products you can trust. When founded in 2015, Dartmouth grads Alex Friedman and Jordana Kier were on a mission to build the first lifelong brand for a woman’s body. LOLA’s period and sexual health products are delivered right to your door, in the form of a customizable subscription, to make sure you have exactly what you need, when you need it.

Challenge

Challenge

As LOLA expanded their product line from organic period to sexual health products, they became a household name. Alongside a rapidly growing customer base, their assortment of custom subscription boxes also increased.

With a rising number of order combinations, forecasting in Excel became much more cumbersome. LOLA’s operation team wanted to decrease the amount of time spent forecasting complex order variations so they had time to focus on other aspects of their organization.

Solution

Solution

For many subscription-based brands, forecasting in Excel can be challenging. In LOLA’s case, they also layered on the option to completely customize each box. Not only was LOLA planning for component SKUs that were shared across multiple subscription boxes, but also the variable SKU distribution within each box.

Prior to using Fuse, LOLA was forced to rely on usage data provided by their 3PL to get historical data to forecast against, resulting in inaccurate demand forecasts.

 

Results

Results

  • Eliminate manual upkeep of data - used Fuse’s integrations to pull in real time sales and inventory data.

  • Manage component inventory - used Fuse’s BOM feature to track component data, as well as receive detailed sales and forecasting reports for both selling units and components.

  • Free up time for the operations team to spend on strategic decision making instead of redundant data updates.

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