How successful product planning separates Nike from UnderArmour
What once started as a trend word for the future has been embodied full force by Nike this year. Just in time for their sponsorship of the 2020...
What once started as a trend word for the future has been embodied full force by Nike this year. Just in time for their sponsorship of the 2020...
As the old saying goes, everyone makes mistakes. From misinterpreting trends to software issues, it’s no surprise some retailers are paying closer...
Since launching in 1994 as an online bookseller, Amazon has notoriously evolved into the world’s highest-valued company by offering cloud services,...
The 2010’s was a time of pivotal growth and exploration for brands. The use of technology in products and insights was a driving force behind some...
This week’s post is on a definitively unsexy but very important topic, and it was actually inspired by one of our recent conversations with our...
In a previouspost, we highlighted five reasons why e-commerce brands still need a physical presence, but we don’t think that that physical presence...
A few months ago, we published aposton why we believe that digitally native brands can and will be successful. First, they are well positioned to...
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